Défis et Yoga

ROLE
Visual Identity
Brand Strategy
Design Execution
Client
Utopi
CLIENT LOCATION
Quebec, Canada
Info
These twin game sets, Défis and Yoga, invited two very different kinds of play: high-energy movement and calming mindfulness. The challenge was creating a design system that could hold both ideas without losing their individual personalities. I leaned into clean forms and a shared, cheerful palette to thread them together, letting each box speak in its own voice while still feeling like part of the same family. The result is a playful balance; distinct yet cohesive, and instantly inviting to both kids and parents.





