The Mill at Fountain Inn

As a new mixed-use space combining a brewery, dining, and retail, The Mill needed a brand that felt both handcrafted and contemporary. The challenge was to strike a balance between local charm and refined visual structure. I developed the identity system from the ground up and paired black-and-gold premium tones with craftsman-inspired details. The final guidelines offered a clear, cohesive foundation that translated seamlessly across signage, menus, and marketing.