Bonne Action Qui Fait Grandir Le Coeur

How do you design something that feels joyful to a child, but still clear and meaningful to a parent? That was the balance we aimed for with this card deck. Centered on playful challenges to help kids practice gratitude. I led the visual development from concept through final artwork, setting the tone with warm illustrations and a tactile layout system that echoed the brand’s values. With copy from the agency and design grounded in optimism, the result is a cheerful tool that encourages mindful family rituals with each card.